about us  about us

We are just passionate people fighting to make the world better

about us bract agency

PHOTOS BY LISA PICOVSCHI, FOUNDER, SAN FRANCISCO 2020

about us bract agency new york city

NEW YORK CITY, 2013

tel aviv, branding agency

MARRAKESH, 2015

JERUSALEM WESTERN WALL, 2018

We worked and lived in San Francisco, London, New York, Paris, and Tel Aviv for the

TEL AVIV, 2023

most prestigious, branding, digital, creative, advertising agencies for the most important accounts. That was fun until...

we realized that

We lost human
connection

We place all of our focus on rebuilding the bridge between you and the people you’re helping. We will invite you to rethink and upgrade your advertising messages. By expressing your values, your opinion, and who you are as an entrepreneur. You will engage with your consumers on a deeper level, and on the long-term.

Tel aviv 2023

We see numbers, buyers, visitors, users, without realizing that we're talking to people. We are strongly convinced that this disconnection between people is not due to technology directly, but rather the way we perceive it, or simply the way it changed of seeing the world.

WHAT WE fight FOR

Emotion Emotion Emotion Emotion Emotion

Move people, become  unforgettable. Move people, become  unforgettable. Move people, become  unforgettable. Move people, become  unforgettable. Move people, become unforgettable.

Transparency Transparency Transparency

It's not storytelling, it's your story. It's not storytelling, it's your story. It's not storytelling, it's your story. It's not storytelling, it's your story. It's not storytelling, it's your story. It's not storytelling, it's your story.

Compassion Compassion Compassion

Forget consumers, talk to people. Forget consumers, talk to people. Forget consumers, talk to people. Forget consumers, talk to people. Forget consumers, talk to people. Forget consumers, talk to people. Forget consumers, talk to people. Forget consumers, talk to people. Forget consumers, talk to people.

Intelligence Intelligence Intelligence Intelligence

We know you're smart, show it. We know you're smart, show it. We know you're smart, show it. We know you're smart, show it. We know you're smart, show it. We know you're smart, show it.

WHy we keep fighting
86/100
of us have felt rejected because of an advertising campaign

We, as good entrepreneurs, interviewed our market and your target before launching our own business, and the results were shocking: 86% of people have felt bad about their ethnicity, body image, religion, gender or sexuality because of an advertising campaign. And don't get us wrong, all industries are guilty.

We couldn't accept the situation. Messages have to change, immediately, not only for us but for the next generations.

70/100
of us feel overwhelmed by advertising messages

Studies have shown that we receive 3600 advertising messages per day! Your competitors got it wrong! They think that by attacking your target a thousand times with the same boring message, they will increase their sales.

You probably have a million competitors without even knowing where they are, but they target the same people with a similar product, resolving a similar problem. So, what makes you and your product genuinely different? Your story and your kindness.

You have no idea how much power you really hold

You have no idea of all the gold you have in your own hands. You have such an incredible power: to educate, to inspire, to move, to motivate, to congratulate, to support, to share kindness, compassion, to lead everyone around you to a better future.

We know what you think: you won't get your return on investments. No, you won't. You will get way more than that: a purposeful and a successful company.

Noemie sauvegrain
art director

lisa picovschi founder

lisa picovschi
strategist + founder

sabrina niddam
social media consultant

Our wonderful,  strong team

nicole popiti
copywriter

jean baptiste kaloya
creative technologist