Passion, care and intelligence is for us the best equation.
We believe the ultimate way to engage, convert and grow is benevolence.
Your audience receives approximately 3000 advertising messages each day. To be memorable you must resonate with your audience.
It's not storytelling,
it's your story
We believe that marketing and advertising messages have to be real. Not only to engage but to reveal who are the people behind your brand.
talk to people
We restore the human connectivity missing in today's world. In addition to trusting your company, your audience will put their faith in you.
We know you're
smart, show it
Enough of stupid messages, your target is smart too. We want people to remember you for the right reasons.
What your target thinks
When we created Bract, we interviewed a wide group of people.
We asked how they felt about advertising messages nowadays and here's what they told us.
We felt a need, a strong one. We even personally have been touched and hurt by advertising messages. So before even thinking about our design, our strategy, we went to meet people. We asked how they felt, what they thought, what they truly needed. Not only their feedbacks confirmed our thoughts, but they alarmed us on our actual society. It was bigger than we imagined. They told us that some advertising campaigns made them feel insecure about their bodies and sexuality. And worst, some of them said that they felt excluded because of their gender or ethnicity. It has to stop.
bullshit to customers
and really start
caring about them."
in a positive way.
Stop playing on trends
to serve the modernity
of your brand."
and bring a real proof
of the impact of
a product but as
We are a strong team
because before anything, we're friends
Founder and Strategist
Hard worker, Passionate about people, and Photographer.
Social Media Consultant
Goal oriented, Ahead of trends, and Yoga Teacher
Jean Baptiste Kaloya
Design thinker, Entrepreneur, and Traveller.