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‍A rebrand is when a brand changes how the public perceives it by reinventing its name, logo, visual identity, and marketing strategies. Brands avoid doing this majority of the time for fear of it having a negative outcome and the target audience reacting poorly. 

Digital marketing uses online platforms such as social media, search engines, emails, and websites to connect businesses with prospective and current customers.

Finding the right branding agency can be a lot like dating. Just as you wouldn't want to rush into a relationship with someone you don't know very well, you also don't want to jump into branding your business without taking the time to get to know the agency first.

In real life, we would connect with people based on personalities and how we interact. For example, "I have a strong bond with Mr. H because we share the same interests" or "It's so easy to talk to you because we speak the same language and share the same culture." or "Danielle is so funny, I love talking to her because she brings so much joy." 

A marketing strategy establishes the overarching direction and objectives of your marketing efforts. A solid marketing strategy is a defining pillar to start your brand off in the best direction possible. 

Creating a landing page to start raising money for your startup is an exciting and stressful time. How can we help as a branding and digital agency you may ask. Well, we're entrepreneurs as well ;)