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Oh wow, this is a tough challenge. Of course, as marketers and advertisers, we crave creativity, as if it were going to validate our branding & digital agency. Well, that may be partially right! 

Branding is the process of creating a unique and recognizable image for a company or product. Ok, that you know. But, in the world of tech startups, branding is absolutely crucial, as it helps to set your company apart from the competition and cement its reputation in the minds of consumers.

Brand building has always been a critical part of any successful marketing strategy. But what is the real added value of Branding? Many people believe that Branding is nothing more than an expensive luxury – something that only big businesses can afford. 

Communication and marketing are intimately linked but still different. As we often misunderstand those two, here's an article to clarify those two worlds and what could you do to start succeeding!

Storytelling is one of the oldest and most powerful marketing tactics around. But is it really storytelling or just a fancy way of advertising?

Branding is one of the most important aspects of any business, yet medical tech companies often neglect it. Without a strong brand, it can be challenging to differentiate your company from the competition and attract customers