Avocats Picovschi
Law firm
Services
Brand Strategy · Website Design & Development · SEO
Redesigning France's #1 law firm website without losing 400,000 monthly visitors.
Avocats Picovschi has been one of France's leading law firms for over 34 years. Their website grew into the most visited law firm platform in the French-speaking world, helping over 20 million visitors navigate complex legal situations. When the time came to redesign, the stakes were clear: a site seen by 400,000 people every month could not afford to get it wrong. The Bract Agency rebuilt it from the ground up without losing a single visitor, and increased the conversion rate by 233%.
233% increase in conversion rate
→
Outcome
Full website redesign and SEO strategy for the most visited law firm website in the French-speaking world, delivering a 233% conversion rate increase while preserving and growing an audience of 400,000 monthly visitors.
Program
Rebrand
Timeline
25 weeks
Stage
Growing continuously
How do you redesign a website 20 million people already trust?
The problem
The Avocats Picovschi website wasn't broken. It was the most visited law firm website in the French-speaking world, built over years of expert content that had earned genuine trust with an audience navigating some of the most stressful situations of their lives. The redesign challenge was surgical: modernize the user experience, improve conversion, and make the site more intuitive for first-time visitors, without disrupting the SEO equity and audience trust that took 34 years to build.
Everything we've done.
Our services
Brand Strategy
01
We approached this redesign as a trust preservation exercise as much as a creative one. Every strategic decision was evaluated against the same question: does this serve the 400,000 people who come here every month in a moment of genuine need? The strategy prioritized clarity, authority, and accessibility, giving the firm a digital presence as strong as its legal reputation.
Website Design & Development
02
A complete redesign built to perform for two very different user groups: the clients who need a lawyer urgently and need to find the right one fast, and the long-term visitors who return regularly for legal guidance. Intuitive navigation, clear calls to action, and a visual hierarchy that makes a complex service feel manageable. Designed and developed end to end.
SEO
03
Technical SEO and on-page optimization built to protect and extend the site's dominant position in French legal search. Every structural decision in the redesign was made with organic performance in mind, ensuring the new site inherited the full authority of its predecessor and continued to grow it.
04
233% more conversions. Zero disruption. One redesign.
Results
The redesign delivered a 233% increase in conversion rate without any loss in traffic or organic ranking. Avocats Picovschi kept its position as the leading law firm website in the French-speaking world and now converts that audience at a dramatically higher rate, turning visitors into clients more effectively than ever. A redesign of a high-stakes digital asset that delivered on every metric that matters.
We had built something that millions of people trusted. The hardest brief we could give was: make it better without breaking it. The Bract delivered exactly that.
Avocats Picovschi
