Neot Shiran
Real Estate
Services
Brand Strategy · Visual Identity · Brand Guidelines
Rebranding Israel's oldest luxury real estate agency for the next generation of buyers.
Founded in 1987, Neot Shiran is the oldest luxury real estate agency in Israel, with nearly four decades of expertise placing the country's most exceptional properties with buyers from Israel and around the world. The rebrand brief carried a specific tension: honor a legacy that gives the agency unmatched credibility, while creating a visual identity modern enough to compete in today's global luxury property market.
A luxury real estate brand rebuilt to lead for the next 40 years
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Outcome
Full rebrand for Israel's most established luxury property agency: brand strategy, visual identity, and brand guidelines, built to serve an international clientele while honoring nearly four decades of market authority.
Program
Rebrand
Timeline
10 weeks
Stage
Growing
Nearly 40 years of authority, and a brand that didn't show it
The problem
The Israeli luxury real estate market attracts buyers from across Europe, North America, and beyond. For those buyers, trust is built visually before a single conversation happens. Neot Shiran had the deepest track record in the market but a brand presence that undersold it. The rebrand needed to close that gap: make the agency look as authoritative as it actually is, without erasing the history that makes it credible.
Everything we've done.
Our services
Brand Strategy
01
We built the rebrand around Neot Shiran's most defensible asset: time. Nearly 40 years in the Israeli luxury property market is a claim no competitor can make. The brand strategy repositions that heritage not as nostalgia, but as the deepest possible form of market knowledge, giving international buyers the confidence that comes from working with the agency that has seen everything the market has done since 1987.
Visual Identity
02
A visual system designed to sit comfortably in the same conversation as the world's leading luxury real estate brands. Refined typography, a restrained color palette that reads as premium without being generic, and a logomark that carries the weight of the agency's history without looking like it's stuck in it. Built to perform across signage, print, digital, and the international property portals where Neot Shiran's clients begin their search.
Brand Guidelines
03
A complete set of brand guidelines giving the Neot Shiran team full autonomy to apply the identity consistently across every context: property listings, client communications, event materials, and digital platforms. Built to be usable in-house without diluting the brand's standard.
Website
04
To be live soon!
A legacy brand with a modern identity to match
Results
Neot Shiran enters its next chapter with an identity that reflects what the agency has always been: the most experienced and trusted name in Israeli luxury real estate. The rebrand gives the team a visual presence capable of competing for international buyers at the highest level, while giving long-standing clients the confidence of working with an institution that has earned its position over nearly four decades.
We've been in this market since before most of our competitors existed. The Bract understood that our history was our strongest asset, not something to hide. The new brand finally looks the part.
Neot Shiran
