Advertising

Media Planning

How we proceed

Choose the right time to perform

It's all about organization.

When you have something important to say, it's better to choose the right time. It may require patience or speed up a little bit, because the right time may not be yours. When we finish something, we think the deadline is the day we should release our product, when it's most of the time, not. That's why we make sure to be prepared for everything.

When exactly should you release your product?

Some products can be needed all year round; some may only be interesting for summer or winter. If you're selling ice cream or fur coats, that's quickly figured, but if you're selling an HR solution, new management toolkits, or a new cosmetics range, that can be harder to guess. So let's dive in.

The only way to be sure of the effectiveness of or media planning is to ask your target. We are not hesitating between September or October, but between Monday the 11th of September between 8:55 and 9:10. Yes, we are that precise. Why? Because your target is busy! All-day, every day, and if we miss them, we lose an opportunity to engage.

We start by interviewing your potential target, and we get as close as possible to their habits. When do they use social media, and where? Do they multitask and use multiple screens simultaneously? Do they watch Netflix and Instagram at the same time? Do they use multiple apps? If so, which ones? Do they really watch billboards? Do they care about this retargeting ad, or do they feel watched?

It's all about timing.

Using the right media at the right time is like saying something crucial in a crowded place, you'll have fewer chances to be heard. You don't want to say "I love you" to your partner in a crowded restaurant for the first time.  You'd rather be in an intimate place, so they can fully receive your love. This crowded place is your target's brain. We'd preferred to wait for silence, for the right time, and use the right words. Your message will have a more significant impact, and it will be memorable.

What is the next step?

Involve your target
in your journey