APPARIS

About this Project
Vegan can be fashionable and feminine.
Strategy • Branding • Brand Content

Context

APPARIS is a faux-fur brand based in New York City.

Problematic

While working with them was to express the feminine aspect of the product branded as vegan.

Our Strategy

We created a bold and fashionable visual identity to create a cut. Inspire people to be vegan by taking it to the next level. Producing high quality content with attitude to show its fashion potential. We focused on the personality of the founders and the change they wanted to make in the fashion industry. We designed a visual identity to suit their way of thinking: being bold, colorful, modern, feminine and empowering. We selected models that expressed their generation and tried to stay as realistic as possible. In the wording we used, we simplified the customer journey by being clear, caring and loving.

Results

From a small startup to a worldwide company: Sold everywhere in the United States, at retailers like Saks, Intermix, Bloomingdales, Revolve, Shopbop and more.

Logo and visual identity
Color Palette
Shopping Bags
Hang Tags
Advertising Campaign
Stickers
No items found.
See live website