Case Study

How to create the most intuitive and caring interface for a target in distress?

September 23, 2020

Héritage & Succession

About

Heritage & Succession is a french website dedicated to patrimony, insurance, and legacy problematics. The team's writers built trust over the years by bringing all their compassion to their content. The website is a true reference and helps thousands of people dealing with the saddest problems: "How will I fight for my dad's money after his death while my brother wants to steal all of it?"

When you have to redesign a website seen 7millions times, it is a challenge. When you have to both redesign a website and talk to a sensitive, demanding, in a rush target, it is a double challenge.

Our strategic team had to consider this kind of problem and understand that most of our visitors are aging and facing severe issues.
We build, what we think, the most intuitive, joyful, artistic way of talking about death and preventing spoliation problems.

Services rendered

Brand Strategy Brand Identity Website Design Website Development

Results for

Héritage & Succession

From 61000/month visitors to 236000/month visitors in 6 months, organically.

Main Logo - Icon

Main Logo Variation

About

Heritage & Succession is a french website dedicated to patrimony, insurance, and legacy problematics. The team's writers built trust over the years by bringing all their compassion to their content. The website is a true reference and helps thousands of people dealing with the saddest problems: "How will I fight for my dad's money after his death while my brother wants to steal all of it?"

When you have to redesign a website seen 7millions times, it is a challenge. When you have to both redesign a website and talk to a sensitive, demanding, in a rush target, it is a double challenge.

Our strategic team had to consider this kind of problem and understand that most of our visitors are aging and facing severe issues.
We build, what we think, the most intuitive, joyful, artistic way of talking about death and preventing spoliation problems.

Services rendered

Brand Strategy Brand Identity Website Design Website Development

Results for

Héritage & Succession

From 61000/month visitors to 236000/month visitors in 6 months, organically.

Main Logo - Icon

Main Logo Variation

Imagery made with MidJourney, Van Gogh inspiration

Hero Section Home Page

Cards Design

Imagery made with MidJourney, Van Gogh inspiration

Hero Section Home Page

Hero Section Home Page

Cards Design

News Feed Design

Added Value Section

News Feed Design

Added Value Section