Fashion, Clothing

Apparis

Vegan can be fashionable and feminine.

The brand

Apparis is a faux fur brand based in New York City. Sold everywhere in the United States, at retailers like Saks, Intermix, Bloomingdales, Revolve, Shopbop and more.

Problematic

How to make vegan trendy, sophisticated, fashionable and feminine, when it is associated to minimalism and nature?

Brand Strategy

Creating a bold and fashionable visual identity to create a cut. Inspire people to be vegan by taking it to the next level. Producing high quality content with attitude to show its fashion potential

What we've done

1. Branding: Logo creation, typography, color palette, shopping bags, hangers, hang tag, boxes, business cards, stickers, advertising print, lookbooks

2. Digital: Website Creation

3. Social Media: Content Creation

4. Newsletter

5. Photography

How did we expressed benevolence in this project?

We focused on the personality of the founders and the change they wanted to make in the fashion industry. We designed a visual identity to suit their way of thinking: being bold, colorful, modern, feminine and empowering. We selected models that expressed their generation and tried to stay as realistic as possible. In the wording we used, we simplified the customer journey by being clear, caring and loving.