Any good marketer knows that content is key to a successful online presence. But not just any content will do - it needs to be interesting, engaging, and relevant to your audience. As a branding & digital marketing agency, we wanted to gather a few insights to always, help you more.
You must consider the types of content you create. For example, if you want people to keep coming back for more, consider creating a mix of evergreen and timely content and various formats (such as blog posts, infographics, videos, and more). By mixing things up and always keeping your audience's needs in mind, you'll be sure to create content that everyone will love.
1- Having a mobile-friendly website
In today's world, ensuring your website is mobile-friendly is more important than ever. That's because more and more people are using their phones and tablets to browse the web. In fact, according to Statista, over 60% of web traffic comes from mobile devices. And that number is only going to grow in the years to come.
So what does it mean to have a mobile-friendly website? Basically, it means that your website is easy to use on a small screen. The text should be easy to read, and the buttons and links should be easy to click. Additionally, your website should load quickly on all devices. Google even has a tool called "PageSpeed Insights" that you can use to test your website's speed.
Making sure your website is mobile-friendly is important for two main reasons. First, it helps improve the user experience (UX). If someone has a bad experience on your website, they're likely to leave and never return. Second, it can help improve your website's ranking on Google. Google considers various factors when determining where to rank websites, and one of those factors is mobile-friendliness.
So if you haven't already, now is the time to make sure your website is mobile-friendly. You can hire a web designer or use a website builder like Webflow to create a beautiful and responsive website that looks great on all devices.
2- Increase website traffic using the power of SEO.
SEO, or search engine optimization, is a strategy used to increase website traffic by improving the ranking of a site on search engine results pages (SERPs). SEO techniques can be used to improve both the quantity and quality of traffic to a site. Captivating content is one of the most essential SEO techniques. Content that is well-written, accurate, fun, and relevant to your target audience will not only help attract visitors to your website but will also encourage them to stay and learn more about your business.
Keeping a regular schedule of blog posts and other updates can also help to improve your ranking on SERPs. In addition to compelling content, SEO also relies on technical aspects like website speed and mobile-friendliness. The Semrush tool can help you to identify and address any technical SEO issues on your site. Finally, regularly monitoring your SEO progress using tools like Google Search Console can help you to fine-tune your SEO strategy and ensure that your site continues to attract new visitors.
3- Use social media to connect with people
Social media platforms like Instagram, Facebook, LinkedIn, and Twitter are great ways to connect with customers and followers. You can use social media to create user-generated content, follow trends or create your own, and entertain your audience. Keep it fun and interesting by creating engaging content relevant to your brand. You can also use social media to connect with influencers and other industry leaders. By doing so, you can build relationships and grow your business. TikTok is an excellent platform for connecting with customers and followers on a more personal level. Use TikTok to create fun and engaging content that will keep your audience coming back for more.
4- Video marketing, create a Youtube channel to show your pretty face
Youtube has become one of the most popular sites on the internet. If you have something to share with the world, youtube is a great way to do it. You can use youtube to share your knowledge, propose new ideas, or entertain people. The best thing about youtube is that it is free to use, and you can reach a large audience with your videos. If you are thinking about starting a youtube channel, there are a few things you should keep in mind:
- Make sure that your videos are high-quality and exciting.
- Promote your channel on other social media platforms and websites.
- Be patient; it takes time to build up a following on youtube.
However, if you follow these tips, you can be successful with video marketing on youtube. It will also help your SEO as Google owns Youtube. (hehe)
5- Email marketing the kind way
Email marketing is a form of direct marketing that uses email to communicate commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing tools are software that helps companies to automate and manage their email marketing campaigns. These tools can include email list management, email template creation, email scheduling, and email deliverability. Two of the most popular email marketing tools are Mailchimp and Constant Contact. Newsletter distribution can also be considered email marketing. Cold emailing is another form of email marketing in which businesses send emails to potential customers who have yet to express interest in the company's products or services previously. Cold emailing can effectively generate leads, but it can also result in many bounced emails and spam complaints. As a result, businesses need to target consumers likely to be interested in the company's products or services.
6- Use paid advertising to kickstart your activity
The saying goes, "you have to spend money to make money." And when it comes to marketing, this is undoubtedly true. Paid advertising is one of the most effective ways to reach a wider audience and generate new leads. By placing ads in strategic locations, you can ensure that your target audience will see them. And by budgeting for paid advertising, you can reach as many people as possible. Paid advertising can be costly, but it can pay off handsomely in the long run.
7- Local search marketing, think global AND local
People want to know where you are; in other words, if you exist in what they consider a trustworthy region of the world. If they see that your office or shop is a mile away, they'll tend to trust you more easily than if you're lost in the country 8000 miles away.
Having a Google, my Business page can drastically help your SEO. You can also add photos, respond to reviews, and post special offers or updates to let customers know what's new at your business.
8- Influencer marketing to embody your values
There's no doubt that social media has changed the way businesses market themselves. Companies are no longer limited to traditional marketing forms, such as print ads and television commercials. Instead, they can reach their target audiences through social media platforms like Instagram and Twitter. And one of the most popular and effective ways to use social media for marketing is through influencer marketing.
Influencer marketing involves working with people with a large social media following to promote your brand. These influencers can help you target a specific niche and give your brand an image and a personality. Additionally, by working with influencers who embody your brand's values, you can help to create a more authentic and personal connection with your target audience.
There are many advantages to using influencer marketing as part of your overall marketing strategy. However, it's important to remember that not all influencers are created equal. When choosing an influencer to work with, do your research to make sure that they are a good fit for your brand. Otherwise, you could end up doing more harm than good.
Last but not least, measure the success of your digital marketing campaigns and make changes as needed.
Any business that wants to succeed in the digital age must have a robust online presence. That means having a well-designed website, a strong social media presence, and running effective digital marketing campaigns. But more than simply having an online presence is required. You also need to measure the success of your digital marketing campaigns and make changes as required.
The best way to do this is to set up tracking codes that allow you to see how many people are clicking on your ads and links and what they do after they click through. Armed with this data, you can adjust your campaigns accordingly and ensure that your money is being spent in the most effective way possible.
If you need any advice, just book a meeting with us!