journal

Branding is crucial to any business's success, and biotech companies are no exception! Here are the steps to successfully brand your next unicorn!

Think of branding as the personality of your business. It's how you present yourself to the world and what sets you apart from your competitors. But why is branding so important for converting sales?

When it comes to creating your brand identity, we know how hard it can be! Here are 5 of the most successful companies and what you can learn from their branding strategies!

Hiring a branding agency feels like a luxury, something way too expensive that only huge raising startups would buy... Actually, that's quite stupid! In this article we'll help you find out how to convince your team to invest!

Branding is the process of creating a unique and recognizable image for a company or product. Ok, that you know. But, in the world of tech startups, branding is absolutely crucial, as it helps to set your company apart from the competition and cement its reputation in the minds of consumers.

Brand building has always been a critical part of any successful marketing strategy. But what is the real added value of Branding? Many people believe that Branding is nothing more than an expensive luxury – something that only big businesses can afford. 

Branding is one of the most important aspects of any business, yet medical tech companies often neglect it. Without a strong brand, it can be challenging to differentiate your company from the competition and attract customers

A logo is an essential branding tool for any company. It's a symbol that represents your brand identity and what people associate with your business.