Branding

To make sure you're going in the right direction with your branding, we wrote this love letter. Oops, we mean blog post. Maybe. 🤷‍♀️

It’s as simple as defining who you are, maybe in just a few words. But it can be either detrimental or life-changing depending on how you navigate it. 

Tired of your logo? Your brand identity? Do you want to target a new audience, or you are threatened by new competitors? A rebranding can be a solution! Here's our process to success.

The debate in question is whether it’s best to market and brand yourself with a personal story or as a professional business. 

A company’s marketing and branding are so much more than just, well, marketing and branding. Everything your company emits represents it entirely. So be careful with how you choose to present yourself. 

As marketers and advertisers, we always pay attention to new trends as they highlight a specific aspect of our society: new technologies, new mindsets, new politics, or even new ideas. So, what exciting 2022 has to offer? 

Choosing the right name for your business is crucial in getting your brand's identity out in the public, so choose wisely. 

In real life, we would connect with people based on personalities and how we interact. For example, "I have a strong bond with Mr. H because we share the same interests" or "It's so easy to talk to you because we speak the same language and share the same culture." or "Danielle is so funny, I love talking to her because she brings so much joy." 

Finding the right branding agency can be a lot like dating. Just as you wouldn't want to rush into a relationship with someone you don't know very well, you also don't want to jump into branding your business without taking the time to get to know the agency first.

‍A rebrand is when a brand changes how the public perceives it by reinventing its name, logo, visual identity, and marketing strategies. Brands avoid doing this majority of the time for fear of it having a negative outcome and the target audience reacting poorly. 

As business owners, we all share a common goal. We want our product to grow and be successful. It’s our baby, and we want people to treat and relate to it with care and interest. Sometimes that is not what happens.

A logo is an essential branding tool for any company. It's a symbol that represents your brand identity and what people associate with your business. 

Branding is one of the most important aspects of any business, yet medical tech companies often neglect it. Without a strong brand, it can be challenging to differentiate your company from the competition and attract customers

Brand building has always been a critical part of any successful marketing strategy. But what is the real added value of Branding? Many people believe that Branding is nothing more than an expensive luxury – something that only big businesses can afford. 

Branding is the process of creating a unique and recognizable image for a company or product. Ok, that you know. But, in the world of tech startups, branding is absolutely crucial, as it helps to set your company apart from the competition and cement its reputation in the minds of consumers.

Hiring a branding agency feels like a luxury, something way too expensive that only huge raising startups would buy... Actually, that's quite stupid! In this article we'll help you find out how to convince your team to invest!

When it comes to creating your brand identity, we know how hard it can be! Here are 5 of the most successful companies and what you can learn from their branding strategies!

In order to properly determine what sort of branding is necessary for your business, you must first take a step back and assess what exactly you represent. 

Because we never want to see you struggle, here are some resources you may find helpful when you'd like to create some content quickly and efficiently.