Strategy

Whether you are a successful entrepreneur, a corporate company, or a talented fashion designer, it's natural to have issues when it comes to your marketing strategies.

In order to create anything substantial, it must be created using a human-centered approach. Now, what exactly does that mean? 

Have you ever noticed the way you feel entering one place versus another? What type of impression the ambience leaves? This is the branding of the company, and no, it is not an accident. 

When you look at a price tag, does the price actually deter you from purchasing it, or are you unable to see the value in the brand that’s selling it? 

A good advertiser has ideas; an excellent one knows your market by heart. So, how do we proceed?

Millennials have their own language, the millennial pink, their own outfits and codes, and Humor. They weren't born in the technological era but saw it becoming what it is today.

Every company needs to find its value proposition. It helps them to create a point of differentiation and define what makes them stand out from the competition.

Storytelling is one of the oldest and most powerful marketing tactics around. But is it really storytelling or just a fancy way of advertising?

Things happen, customers get upset and chaos can ensue. We encourage you to remember that it’s easier to retain a loyal customer than it is to gain a new one. So, here’s how you keep them.