Is there a place for benevolence in the fashion industry?
If benevolence means having a positive impact on the world, it would be crazy to imagine that fashion couldn't have one. But if we think about it, where do we find evidence of benevolence in the clothing industry today?
Why can't people remember your brand?
The average individual is exposed to approximately 3000 advertising messages each day. How many do you remember?
What is a Marketing Agency?
It can be a tricky question to answer, but we are here to break everything down into more clear explanations. Marketing, advertising, communication, digital marketing, etc. What does it all mean?
Brands should steer clear of politics.
It’s either a touchy subject or a really hot one. Can marketing be political? Better yet, should it be?
Advertisements you’ll never see again.
As we all know, advertisements printed in the early to mid-1900s would never fly in this generation. The power of the internet has changed the marketing game forever. And maybe even for the better...
How to use the power of advertising to your advantage.
Advertising strategies, depending on how they are executed, can have a profound impact on society. Sometimes positive, and sometimes, well…
What’s the difference between Communication and Advertising?
So, you’ve created a company and a product that you believe in. Great. Now, how do you get your message out and find the correct consumers to target.
How to choose the correct Market Positioning for your business.
Here are some tips and tricks to help you distinguish your marketing and advertising positioning.
SEO for Dummies • Part 1
Free branding resources for when you don't have the budget to hire an agency.
What kind of branding do you need?
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