journal

As a marketer, it’s important that you have an effective strategy for getting your message out and growing quickly, so you can stay competitive in today’s ever-changing digital landscape.

Communication and marketing are intimately linked but still different. As we often misunderstand those two, here's an article to clarify those two worlds and what could you do to start succeeding!

Advertising strategies, depending on how they are executed, can have a profound impact on society. Sometimes positive, and sometimes, well…

As we all know, advertisements printed in the early to mid-1900s would never fly in this generation. The power of the internet has changed the marketing game forever. And maybe even for the better...

It’s either a touchy subject or a really hot one. Can marketing be political? Better yet, should it be? 

It can be a tricky question to answer, but we are here to break everything down into more clear explanations. Marketing, advertising, communication, digital marketing, etc. What does it all mean?

So, you’ve created a company and a product that you believe in. Great. Now, how do you get your message out and find the correct consumers to target.

Here are some tips and tricks to help you distinguish your marketing and advertising positioning.