Advertising

It can be a tricky question to answer, but we are here to break everything down into more clear explanations. Marketing, advertising, communication, digital marketing, etc. What does it all mean?

As we all know, advertisements printed in the early to mid-1900s would never fly in this generation. The power of the internet has changed the marketing game forever. And maybe even for the better...

It’s either a touchy subject or a really hot one. Can marketing be political? Better yet, should it be? 

The average individual is exposed to approximately 3000 advertising messages each day. How many do you remember?

If benevolence means having a positive impact on the world, it would be crazy to imagine that fashion couldn't have one. But if we think about it, where do we find evidence of benevolence in the clothing industry today? 

Advertising strategies, depending on how they are executed, can have a profound impact on society. Sometimes positive, and sometimes, well…

Communication and marketing are intimately linked but still different. As we often misunderstand those two, here's an article to clarify those two worlds and what could you do to start succeeding!

Here are some tips and tricks to help you distinguish your marketing and advertising positioning. 

So, you’ve created a company and a product that you believe in. Great. Now, how do you get your message out and find the correct consumers to target.