Whether you are a successful entrepreneur, a corporate company, or a talented fashion designer, you are almost guaranteed to encounter several discrepancies when it comes to your communication.
Where should you start? What are the key messages to share? How do you partner with an agency that will understand your real needs and not just take your money?
Advertising, marketing, communication and branding are all keywords that have a specific definition. It can sometimes feel like you’re forced to learn a completely new language. You have to ensure that every word used on any of your social platforms and website are the correct keywords to attract consumers to your website.
During an important job interview, the recruiter asked me what the difference between advertising and communication was. I was 19 years old, and I didn’t know how to respond. I can assure you that today I know exactly how to answer.
What do branding and marketing really mean?
Branding is a real job. It is a combination of knowledge, culture, artistic ability, and cinematographic creativity. Furthermore, it’s an understanding of our society, combined with technology, and its impact on how we perceive the world. It justifies how and why our economies, politics, religions and beliefs change our approach to consumption. More than just an analysis of your target, it involves complex psychology: behavior, taste, thought processes and choices. A strategy is a synthesis work and a way of thinking. It requires a 360° overview of all the elements that could interest us and how to properly use them to create interesting content.
Advertising is a result of the sensitivity and capture of reliable insights translated into ideas that could work in various scenarios.
For example, being able to design websites and create layouts that will catch the eyes of your consumer does not come naturally. You have to learn how, where and when to strategically place the elements and to design them properly. Consistency is vital, and you can only find results if and when you work hard.
Trust passionate people.
When it comes to the communication aspect of advertising, you have to think about it deeply. Think about all the time you spent creating your product. While you were creating your company, professionals were acquiring more and more knowledge and practicing it.
We created BRACT to share the knowledge we acquired throughout the years. We are passionate about our creativity and using it to help other companies. We create a partnership with our clients: they trust us, and we fight for them.