How Artificial Intelligence revolutionizes SEO

written by
September 19, 2023

Artificial Intelligence (AI) is transforming every aspect of digital marketing, including search engine optimization (SEO). In recent years, AI-powered tools and algorithms have become more advanced, reshaping how people search for information online. As an entrepreneur, marketeer, or advertiser, it is essential to understand how AI will impact SEO and stay ahead of the competition. In this blog post, we'll delve into the big war between ChatGpt and Google, their competing strategies, and whether we can use AI to create content that performs well on Google.

The Big War between ChatGpt and Google

Google has long been the dominant player in the search engine space, but new AI-powered competitors are entering the market. ChatGpt, a conversational AI platform, is one player that is changing how people search for information online. ChatGpt uses AI models trained on vast amounts of data to assist users in finding the information they need. Its natural-language processing capabilities make it possible to have conversations with an AI-powered chatbot, which is transforming the user experience.

Google, on the other hand, is working hard to stay ahead of the competition. It is investing heavily in its own AI capabilities and developing new algorithms to provide the most accurate and relevant search results. For example, Google's BERT algorithm uses natural language processing to better understand the context of search queries. It has improved its ranking algorithm to consider user intent, personalized content, and different search modalities, such as voice search. Google is also looking to integrate AI-powered personalization, which will allow it to present a different search experience to different users, depending on their search history, location, and other factors.

How ChatGPT is threatening Google and changing the way we find information

What we have to remember is that, from the beginning, Google is a search engine, which basically means that Google's job is to provide us with everything we're looking for. From a restaurant nearby, to the closest pharmacy, to the most amazing branding & digital agency that can help you to skyrocket!

ChatGPT on the other hand, an AI language developed by OpenAI, is what we call a "generative AI"; it, it creates content for you. Its ability to generate human-like text and understand nuanced language has opened up new content creation and curation possibilities. As ChatGPT becomes more sophisticated, it has the potential to challenge the way we find information online, thus posing a threat to traditional search engines like Google. This transformation is largely due to ChatGPT's conversational capabilities, which can provide personalized responses, making search experiences more interactive and engaging than they've ever been. The AI's capacity to generate high-quality content also means it could become a key player in SEO, changing the rules of the game as we know it.

Work What GIF by EmbedAI

How AI will change the way people search for information online

AI-powered tools and algorithms revolutionize the search experience, making it personalized, conversational, and predictive. With AI, search engines gain the ability to comprehend user intent, even when it's uncertain. Natural language processing employed by AI algorithms enhances conversational search, empowering users to ask questions in a more natural way and receive accurate and relevant answers in return. Moreover, AI helps users overcome language barriers, granting access to content that would otherwise be challenging. By constantly evolving and adapting, AI continues to reshape the search landscape, enabling a seamless and tailored search experience for users worldwide.

Using AI to create content, dangerous or time saver?

AI, also known as artificial intelligence, has revolutionized various aspects of our lives, including content creation, which plays a crucial role in search engine optimization (SEO). By leveraging AI in content creation, marketers can produce high-performing content quickly and efficiently.

One of the key advantages of using AI algorithms in content creation is their ability to analyze vast amounts of data. These algorithms can identify emerging trends, popular topics, and relevant keywords likely to resonate with audiences and perform well in search results. By harnessing the power of AI, marketers can gain valuable insights and create content that aligns with the ever-changing demands of their target audience.

SEOwl seo seowl GIF

Furthermore, AI-powered content generators have the capability to generate high-quality and relevant content within seconds. This saves time and allows marketers to focus on other important aspects of their strategy. However, it is worth noting that the quality of AI-generated content remains a concern for many. While AI has made significant strides in content creation, there is no guarantee that the generated content will perform well on search engines like Google. Human judgment and editing are still crucial in ensuring the overall quality and effectiveness of the content.

In summary, AI has transformed the content creation landscape, empowering marketers to create better-performing content quickly and efficiently. By leveraging AI algorithms and content generators, marketers can tap into valuable insights and produce high-quality content that resonates with their target audience. However, it is important to exercise caution and balance AI-generated content with human judgment to ensure the best possible results in the ever-evolving world of SEO.

How can you still create SEO content not only to perform but to captivate people?

While SEO performance is crucial, it's equally important that your content captivates and engages your audience. Content that speaks to readers on an emotional level tends to perform better regarding user engagement and shareability. To capture your audience's attention, consider crafting compelling narratives around your key messages, using powerful visuals, and integrating interactive elements to provide an immersive experience. Remember, people connect with stories, not just facts. By combining SEO best practices with audience-centric storytelling, you can create content that ranks well and resonates with your target audience.


AI is transforming the world of SEO, and businesses that fail to recognize this may find themselves left behind. The use of AI in search engines makes it possible to provide personalized and conversational user experiences while also improving the accuracy and relevance of search results. Businesses can also take advantage of AI to create content that performs well in search results, but it is still essential to focus on producing high-quality content that meets the needs of their audience. As AI continues to evolve, we can expect to see more significant changes in the SEO landscape, and businesses need to adapt accordingly to stay ahead of the competition.

you need more information?
talk to an expert
Hey, I’m Lisa, the founder of the Bract Agency. I’ll answer all your questions.

Book a call with me