What are the best tactics to grow on TikTok?

Social Media
written by
BRACT Team
June 1, 2023

But where do you start? What are the best tactics and strategies to implement when growing on TikTok? In this blog post, we'll reveal our carefully curated list of tips and tricks that will help you maximize your growth efforts and take advantage of the platform's ever-increasing popularity! From making sure your videos showcase creativity in content production, optimizing user engagement with effective hashtag usage, capitalizing on influencer partnerships - plus more - these actionable insights can help lay out a comprehensive plan for success on TikTok. Read ahead as we discuss all the best tactics needed to grow quickly and effectively as an individual or business account!

Identify Your Goal and Audience

As a business owner or marketer, it's important to identify your goal and audience before diving into any growth strategies. Are you looking to increase brand awareness or drive sales? Who is your target audience, and what platforms do they frequent? For many businesses, Instagram is a powerful tool for marketing and advertising. With its visual appeal and wide reach, it can be a key component in your overall social media strategy. But before you start promoting your brand on Instagram, take the time to clearly define your goals and understand your audience. By doing so, you can tailor your content and messages to resonate with your target market, resulting in more effective branding and promotion efforts.

Make Quality Content & Utilize Hashtags

In today's digital age, growth, branding, and marketing all rely on one crucial factor: content. But not just any content - quality content. Incorporating relevant hashtags is also essential in increasing your reach and visibility on platforms like Instagram. With social media being the go-to platform for advertising and promotion, utilizing these tools to their maximum potential can earn you significant returns. Your content speaks volumes about your brand, so it's crucial to ensure it's aligned with your marketing goals. With the right approach to content creation and hashtag usage, you can amplify your message and captivate your audience, leading to exponential growth and success.

Digital Media Marketing GIF by Giflytics

Collaborate with Influencers or Creators

As businesses strive for growth, marketing strategies have evolved to cater to the modern-day audience. One effective approach is collaborating with influencers or creators on social media platforms, especially Instagram. With their massive following, influencers and creators can boost one's branding and reach with targeted advertising and promotion. By tapping into their audience, brands can swiftly place their products in front of potential customers, ensuring visibility and awareness. This kind of collaboration can benefit both parties—the brand gains a new audience and increased sales while the influencer earns compensation and continues to create content for their followers. Ultimately, businesses can reap significant returns on investment by incorporating influencers or creators into their marketing strategy.

Experiment with Different Video Types

Video has become an increasingly important tool for businesses looking to achieve growth through marketing and branding. Whether you're looking to reach a wider audience on Instagram or promote your brand through other social media channels, experimenting with different video types can help you stand out from the competition. From more traditional advertising videos to brand stories and engaging promotions, there are countless ways to leverage video content to connect with your target audience. By taking the time to experiment with different types of videos, you can find the perfect balance of content that resonates with your audience and helps you achieve your marketing and branding goals.

Engage With Your Followers

In today's digital age, social media has become a powerful tool for businesses seeking growth, marketing, and branding. One of the most popular platforms out there is Instagram, and it is a great place to engage with your followers. By actively promoting your content and advertising your products or services, you can attract new followers and strengthen your presence on social media. But engagement goes beyond just promoting your posts. To truly connect with your followers, you need to interact with them through comments, direct messages, and hashtags. By doing so, you can build a community around your brand, gain valuable insights from your audience, and ultimately drive your social media growth. So why wait? Start engaging with your followers today!

Pop Tv GIF by Schitt's Creek

Analyze the Performance of Your Videos

In the world of social media and digital marketing, a video has the power to take your brand to new heights. Whether you're using Instagram, YouTube, or Facebook, the growth potential of your video content is endless. That's why it's vital to analyze the performance of your videos. Keeping track of metrics such as views, engagement, and reach, can help you understand what's working and what's not. By monitoring these metrics, you can identify patterns and adjust your marketing strategy accordingly. Video advertising and promotion can be expensive, so it's crucial to ensure that you're getting the highest ROI possible. A well-analyzed video gives you an understanding of audience preferences and helps you tailor your branding message better in future videos. Take control of your video content growth on social media with data analysis.


Through research on the best tactics to grow on TikTok, it has become apparent that having a clear goal and audience, making quality content, utilizing hashtags, collaborating with influencers and creators, experimenting with various video types, engaging with one's followers and analyzing the performance of one's videos are key ingredients for success. Social media should not be viewed as an isolated platform anymore but as a powerful tool that can help businesses achieve their goals. Therefore, learning how to maximize TikTok can lead to successful growth opportunities in terms of marketing and branding. Moreover, those who take this journey also have another advantage: the ability to cross-integrate into other platforms like Instagram as even more potential avenues for brand promotion open up. The possibilities created through the integration of social media into our society show no signs of ceasing - now it’s up to you to ride this wave onto new success stories!

you need more information?
talk to an expert
Hey, I’m Lisa, the founder of the Bract Agency. I’ll answer all your questions.

Book a call with me

Services