What is digital marketing?

Digital marketing uses online platforms such as social media, search engines, emails, and websites to connect businesses with prospective and current customers.
BRACT Team
April 8, 2022
What is digital marketing?

The incredible advancement of internet communication technology has brought the world to a whole new internet era, especially in digital marketing. The web has become a new way of sharing information with over 4.5 billion internet users worldwide. The massive transition to online has consequently impacted the way businesses market their products and services. In the modern business world, most marketing activities revolve around the web. Today, digital marketing through website creation, online ads, and social media have taken the place of print ads, billboards, and cold calls. However, if you are yet to hire a digital marketing agency to handle your marketing needs, you are doing a great injustice to your clients and business. This article will guide you through everything you need to know about digital marketing and what integrating it can do to your business.

What is Digital Marketing?

Digital marketing refers to the use of various marketing technologies and tactics to reach consumers online. The digital channels include websites, social media, emails, landing pages, and mobile ad applications. The content created is then promoted through various strategies across earned, owned, and paid digital channels, including pay-per-click, SEM, SEO advertising, email, social, content syndication, etc. Digital marketing is a brilliant way for businesses to approach new and existing clients and connect and interact with them. Companies can therefore understand their customers' behaviors and serve them better. This enhances customer loyalty and the entire business growth.

Types of Digital Marketing

Search Engine Optimization (SEO)

Search Engine Optimization involves utilizing the strategies and tactics to help your company rank high on Search Engine Result Pages (SERPs). On-page SEO encompasses everything you do to reach and win more potential customers. However, a successful SEO requires studying and understanding your customers to create engaging content and an alluring website design. On the other hand, off-page SEO involves everything done outside the website, such as using backlinks. A successful Search Engine Optimization program will improve your business's online visibility, generate massive traffic to your website and increase the conversion rate.

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Pay-Per-Click (PPC)

Also known as search advertising, pay-per-click is a powerful type of paid online advertisement. If you have ever come across a post with an "Ad" label at the top and bottom of Google SERPs, you have already encountered PPC in action. Generally, the advertisers only make payments when a potential client clicks on their ad. The ultimate goal of PPC adverts is to create brand awareness, generate traffic to a particular website, and eventually generate leads and make sales. PPC will help you enhance your reach and market your content to people who are not your followers. Most branding agencies use this type of digital marketing on social media platforms or search engines. These include Google, LinkedIn, Facebook, and Twitter.

Social Media Marketing

Social media has wildly dominated the digital world in recent years. Reports from Statista indicate that there were 3.78 billion social media users across the globe in 2021. Some of the most common social media channels include Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube. One of the significant benefits of Social Media Marketing includes ease of use, accessibility, and affordability. Ideally, every marketing agency aims to create brand awareness, enhance trust and loyalty among followers, and reach a wider digital population. However, it is crucial that social media marketers to work on branding with a broader marketing team in the company. This way, every part of the company brand will be telling one story.

Email Marketing

Here is another brilliant way to boost company awareness and interest from prospective customers who already like your brand enough to join the mail list. Digital marketing agencies incorporate numerous marketing channels to increase the leads in the company's mailing list. Building a strong mailing list requires creating exciting and engaging content for your customers. This ensures that they understand the value of hearing about what you have to offer. Be sure to throw in some brilliant and enticing subject lines and determine the best time to send the emails. Email marketing is a perfect way to maintain good client relationships and improve customer satisfaction, loyalty, and retention.

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Affiliate Marketing

Affiliate marketing is among the oldest marketing methods, but the birth of the internet has brought this old standby to life. This type of marketing involves using influencers to promote your business product and services. In return, the influencer earns a commission every time a lead is introduced or a sale is made. Most popular companies such as Amazon and Bluehost have invested in affiliate marketing programs. They pay millions of dollars monthly to all websites that promote and sell their products. That said, affiliate marketing is one of the easiest ways of outsourcing digital marketing without spending on upfront costs.

Video Marketing

Video marketing is one of the most popular ways in every digital marketing agency for conducting marketing campaigns to showcase its products and services. Top-quality video content is a sure way of improving website traffic and increasing customer engagement. YouTube is the second largest search engine after Google boasting over 2 billion users worldwide. Today, most prospective clients search for information on YouTube before finally making a purchasing decision. Smart business owners also use video marketing on Facebook, YouTube, and Instagram to demonstrate and educate their potential clients on how their products and services work. You can find incredible success in your business by integrating video marketing with content marketing, SEO, and all other social media campaigns.

Content Marketing

The best content marketing is not directly promotional. Instead, the aim is to inform, educate and inspire prospective clients searching for information. Creating compelling content that relates to your future and existing customers. It can make you a reliable leader and an invaluable source of information. This will impart more strength to all your other marketing efforts. In this era of self-guided buyers, content marketing generates three times more leads than PPC and other strategies. It is, therefore, safe to say that content marketing is way worth the extra effort.

How Digital Marketing Can Elevate Your Business

Digital Marketing Will Enhance Your Business Local Reach

Integrating digital marketing into your business is a sure way of improving its local visibility. This is particularly significant if your business mainly depends on customers nearby. Locally oriented ads and local SEO is beneficial to local organizations looking to bring potential clients to their doorstep. Digital marketing will enhance your brand awareness within the entire neighborhood. This strategy is much more effective than the traditional way of printing out flyers and distributing them within the area.

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Internet Marketing Can Enhance Your Global Reach

Traditional marketing strategies are highly restricted by geography. Therefore, creating effective international marketing strategies can be nerve-wracking, labour-intensive and expensive. Fortunately, with internet marketing, you can reach an immense reach to numerous potential clients globally. Whether yours is a small or large business enterprise, you can easily reach an international target with digital marketing. This would be almost impossible with traditional marketing strategies or would cost you too much money. Resultantly digital marketing has opened numerous business opportunities for organizations to explore. The perfect combination of online visibility and global reach is an incredible opportunity for every business.

It Gives You a Better Idea of Your Target Audience

If you are unsure of your business target audience, you can never go wrong investing in online marketing. Digital marketing enables you to collect and analyze data helping you determine your best target audience and build on the branding. You can then optimize your marketing campaigns around them for the best results. There are numerous ways of targeting, including PPC, keywords for Search Engine Optimization, or demographic information distributed on social media. Putting search effort into determining your target audience will ensure that every digital campaign gets to the right audience. It is also a reliable way of analyzing and understanding your consumers' changing behavior and modifying the campaigns to meet the changes. The ability to interact with your audience and understand their needs is one sure way of guaranteeing the success of any business and branding image.

It Enhances Customer engagement, Satisfaction, and Loyalty.

One of the most common benefits of digital marketing is improved customer engagement. By default, internet marketing is designed to be very engaging to the audience. Users can view and like a photo, save a video, read and share a blog post and engage with your business website using a paid ad click. The good news is each of these actions is measurable. This makes it easier for you to create even more engaging posts, improve your brand awareness and draw massive traffic to your website that converts to leads. The more interesting, active, and engaging you are on your online business platforms, the more enthusiastic and loyal your current and prospective customers will be. Using engaging formats and languages in your online strategies is a sure way of attracting cold traffic and converting them to loyal clients.

How a Powerful Website Changes Your Business

A powerful website is a must-have in the modern business and marketplace. Your business website is the first thing your prospective customers encounter immediately they learn about your company. Having a bad website or, even worse, having none will make people second guess their decision to spend money on your business. Having a powerful website can be a highly-effective, cost-efficient marketing tool that will take your business to a new level. If you are a business owner operating a business, but you are yet to take a step into the online world, here are several reasons why you should make this bold move.

Guaranteed Online Presence

Having a website is an excellent way of promoting your brand and communicating its value proposition. A reliable website ensures that your clients can access your services anywhere, anytime. Even past your normal business operation hours, your website will attract and secure new clients while serving your long-term customers effectively. What's better? Your prospects and existing customers can easily access your company information right in the comfort of their homes without being battered to make a purchase immediately. Besides, most modern businesses have created powerful and attractive websites. You, therefore, risk losing your clients to your competitors if you do not follow suit.

Builds Your Company's Credibility

In today's technology era, every reputable company is expected to establish a strong online presence through branding its self-image. Prospective and new clients always want to know more about your business history, specialization, and expertise. Fortunately, the best digital marketing agencies have valuable tools to help you share any essential business information with your customers. It will also answer any questions and clear all doubts that they might have about your business products and services. Besides, having an efficient, easy-to-use website for your business will increase your clients' confidence in your services. With a good website, they will expect a positive experience across all areas of your business.

It Significant Reduces Operational Costs

Besides displaying business information, your website is an excellent platform for selling products and services directly to your clients. This has eliminated the need for a brick and mortar office or store, reducing operational costs such as rent, staff wages, utilities, etc. Lowering costs will make it easier for you to lower your prices, granting your business a real competitive advantage against your peers. Your website can also help in internal business operations. For instance, you can use it to communicate with your team members or pass any crucial information that the top management can access. That said, an internal business operation can save you much time and money since all you need is always available and can be accessed at any time.


If you want to incorporate digital marketing strategies into your business, BRACT Agency is always available and happy to help. We are a Tel Aviv-based digital marketing experts company operating in San Francisco and Paris. If you are finally ready to make the bold move and take your company to higher heights, be sure to contact us today.

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