You ask yourself: what are the right branding steps for our company to get out there? Will these steps make our followers feel connected to us or not? Will it work? We are here to give you 6 already proven successful practical steps on how to increase your brand awareness. Some of the people reading this are probably aware of what brand awareness is but for those just starting off lets get into it, and for those of us not, lets give you a little refresh lesson.
What is brand awareness?
Brand awareness is how well your target audience recognizes your brand. How familiar your followers are with your logo, mission statement, and product or service. It leads consumers to create preferences towards a brand and its products. It is valuable and necessary to grow your brand and get clients.
Why is brand awareness important?
Brand awareness fosters trust with your clients. Once you win them over and they trust what your brand is putting out there and have their own personal positive experiences, they are more likely to share it with their friends and the people around them.
6 Easy ways to increase Brand Awareness
- Channel the power of content marketing
Content marketing, I would say, is the hardest part of getting your brand out there for many people. People struggle with questions like: How can we phrase our brand in just a few sentences? Make it clean, clear, and bulletproof? It isn't always easy, and for that reason, you have to spend a lot of time thinking about core questions to help your content ideas run.
Who are we?
Who are the people on your team? Make your company more human by adding some content about the people who make it all happen behind the scenes.
Why are we doing this?
You could do this by writing your company's mission statement. As well as touching back on the reason for starting the business, the need you saw and filled.
What do we do?
Write all the details of what your company does in an organized way. These could also be new things that your company is working on for future product or service growth.
Who do we want to reach ?
Figuring out who you are reaching at the moment and who you would like to reach in the future. Your content should be worded and phrased in a specific way depending on who you are targeting, whether it is the older generation or the new generation.
- Utilize SEO
I know we talk a lot about SEO on this blog, but what can we do? It works. High search engine ranking will do wonders for your brand awareness. It will make your brand easier to find, and the higher you rank, the more credible your audience will view you. You can find out your competitors SEO strategy and apply it to your own website. Create content with a purpose and be able to justify why every part exists.
How do we do this?
- By using the right keywords in your campaigns
- Choosing long-Tailor keywords that match your brand.
- Establish a content strategy
- Perform an SEO audit on your website
- Do a keyword gap analysis that will help you see the keywords your competition rank in but you don’t
- Be aware of what’s going on around you
You as a brand need awareness of what is happening in your industry. Do Market research on who your competitors are. What do they do that is similar to you? What makes you different? See how they are spreading their brand awareness. What's working for them and what's not working for them? This information is all out there, so you don't have to reinvent the wheel.
Brands grow over time, and a lot of it is due to brands staying up to date with new trends and technology. If you like brands website design, content and social media pages write out a list of your likes and dislikes. You can’t copy their branding but you could take aspects from it and apply it to your own company.
- Create a Blog
Creating a blog helps with engaging with your consumers online. Regular blogging about trendy topics in your field increases your visibility. It allows brands to show they are professional in their industry and allows for constant interaction with clients. It makes your customers feel a more authentic voice behind your branding and brings traffic to your website. It shows people that your business is alive and kicking and updates them on what’s going . It’s crucial to keep posting on your blog weekly to keep your audience engaged and the more chance you have to rank for various keywords.
- Interact with your audience
How often do we post something out there and not take the time to respond to our customers and let them know we are here and listening. The communication makes them feel cherished and valued, and that is very important. Don't just post something on Instagram, LinkedIn, or Facebook and ignore the comments and say, ok, it's out there. I've done my part. Read the words even if they are not all nice ones, take in the criticism if it's negative, or see how your product or service made someone's day, and respond to it.
We are attention seeking beings the more you give the more you get. If you make them feel safe with your business and loved they will return that affection. People don’t remember their experiences as much as the feeling it gave them.
- Tell a story
I watched a ted talk by Dominic Colenso, who talked about the power of telling your story. He says, "I felt that if I wanted to be taken seriously in the world of business, I needed to project a more polished corporate image. I stopped telling my story. It was a really flawed strategy…My new business was a couple of months old and we were struggling to find our identity. We weren't making any money. All of a sudden my coach asked me a question that would change everything. Why don't any of your marketing materials mention your past, aren't you proud of it? Well of course I'm proud of it, I replied. It's just not relevant. The second that those words left my lips I realized my mistake. In denying my previous experience, I was creating a story and turning it from something interesting and unique into something bland and vanilla. The drama had disappeared, and the narrative had become dull. In an attempt to try and fit in I had lost my sense of identity." I think that we all could relate to this more or less. We ignore the stories that make us who we are. When you give your brand a voice, you allow it to resonate in the hearts of the people around you. When you start adding storytelling to your Marketing strategy you will see the impact it has on you and the listener. Share the past, present, and future of your company. Where you started, where you are, and where you wish to go. It’s that easy.
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