Let me introduce The Bract Agency

You’re an entrepreneur. Running from one call to the next, juggling pitches and clients, and somehow your to-do list never ends. Honestly? Sometimes it feels like you’re stuck in survival mode. And that’s okay. Building a company is intense.

But right in the middle of that chaos? Your brand. The one that should carry your values, build trust, and make you stand out. That’s where we come in.

Who are we and why are we different?

We founded The Bract Agency in 2019. Lisa Picovschi, our founder, after working in Paris, London, San Francisco, New York, and Tel Aviv, quickly realized one thing: most traditional agencies don’t step into your shoes. They stay on the surface, when what you really need is someone who gets the sleepless nights, the investor pressure, and the chaos of building something from scratch.

Our mission? To help entrepreneurs reveal who they really are, because that's the only way to connect on a deeper level. Not just a logo or a slogan, but what will make their customers connect and remember them. And it works: 65% of consumers remember a brand better when it tells a human story. And that's not all: 92% of consumers prefer well-told content to traditional advertising. With us, every project tells a true story.

Our values ​​are clear: compassionate communication, human-centered marketing, and, above all, closeness to the founders. We're not here to impose our vision, but to co-create with you.

What makes us different? Three things:

1. Agility and proximity: we’re with you from the messy brainstorms to the big launch. Unlike most agencies, we take the time to really get into your world, your vision, your product, even the tough stuff. The deeper we get it, the better we can make others get it, and love it.
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2. International experience: design, strategy, branding… tested in five cities, five cultures, five ways of thinking about a brand. Our team? A mix of the best freelancers from Paris, New York, San Francisco, London, and Tel Aviv. Lisa worked with them before, at agencies like Publicis or while building a startup, and they joined The Bract because they share our vision. Proud? Absolutely
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3. Cross-functional strategic vision: brands don’t happen overnight, they take time, and they need consistency. That’s why we don’t just hand you pretty visuals. We create materials and solutions you can scale, whether in your product, on your socials, on your website, or even on your favorite t-shirts. Every choice connects back to your business, your market, and your ambitions.

Since 2019, we have supported more than 35 projects, each one unique, each one with its own story to tell. And we don't intend to stop there. Because for us, every brand deserves to be human, visible and memorable. And the proof is that it works! Three out of four clients come back to work with us. When the magic happens, why stop there?

What services can support your growth?

At The Bract Agency, we don't just do pretty design. We build brands that grow, that convert, and that tell a story your customers will love. Because we know that 70% of consumers are more likely to buy from a brand that tells an engaging story. Our approach is simple: each project begins by understanding your business and your ambitions, then we take action.

Our process:

• Strategy: we dive into your market, your business, and your goals. Then we build your go-to-market: how to launch, position yourself, and win over your first (and next) customers.
• Branding: visual identity, positioning, storytelling... we ensure that your brand speaks with authenticity and impact.
• Website: UX, UI, conversion, sales funnel… because a site that doesn’t convert is just a pretty invitation card.
• SEO & Growth: optimized content, acquisition, visibility… your brand must be found before your customers even know they need it.

What sets us apart? We're not just a creative agency. We're your strategic partner, your business co-pilot. Every creative choice is linked to your growth.

Some concrete examples:

• We cooked up a killer strategy that generated +182% leads for Avocats Picovschi’s new site. Yep, +182%! 
• Full rebrand, solid storytelling, fresh visual identity… Result? 1000 Apparis stores signed across the US. Boom. 
• A design revamp for Heritage & Succession jumped traffic from 60,000 to 236,000 monthly visitors. Works like magic. 
• IOptima wanted Google page one… two months later, nailed it! 

With us, it's never a matter of chance. Every action, every visual, every word has a clear goal: to grow your brand.

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Which companies do we support?

At The Bract Agency, we don’t do cookie-cutter branding. We partner with companies that move fast, innovate, and want to stand out. Whether you’re a tech startup, a fashion brand, a law firm, or a solo entrepreneur, we’ve got the mindset and tools to make your brand shine.

Our strength? Flexibility. The industries we work with evolve at lightning speed, and so do we. No pre-made templates, no copy-paste strategies. Every project is a tailor-made journey, designed to accelerate your growth and amplify your impact.

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Take Heritages.io for example. A fintech startup reinventing real estate investment. They came to us with a bold vision, and together we built a brand identity that matched their ambition. The result? A strong, distinctive presence that speaks to investors and users alike. That’s what we love: turning complex, high-growth businesses into brands people instantly connect with.

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We also teamed up with Roni Fouks to craft a brand that truly reflects her passion: helping people understand themselves and become their best selves. The result? A vibrant, authentic identity that connects instantly with her audience.

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With Coltac Therapeutics, we turned their complex scientific world into a bold, clear, and impactful brand. From the logo to the website, every detail screams their expertise and audacity, making them impossible to ignore for partners and clients alike.

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And here’s the big picture: more than half of companies that raise $1M+ make it to Series A thanks to strong branding and a clear strategy (CB Insights / Crunchbase). With us, every project is designed to make that stat your reality.

Why are we entrepreneurs?

Let's not kid ourselves: being an entrepreneur means running around everywhere, juggling priorities, and trying to maintain a clear vision. At The Bract Agency, we know these challenges inside and out. Your go-to-market must be clear, your personal branding solid, and every marketing action must have a real impact.We also know that for a customer to choose your brand, you need trust and authenticity: 81% of consumers say they need to be able to trust a brand to consider a purchase, And 86% believe authenticity is essential

Our method? We immerse ourselves in your teams, we understand your daily challenges, and we operate exactly like you: lean, agile, and responsive. No rigid processes, no administrative delays, just a true partnership to move your project forward quickly and effectively.

And the best part? We offer unbeatable value for money: our projects cost around €50-60k, often less than what traditional branding agencies charge, while maintaining multi-sector expertise that really makes a difference.

With us, there's no fuss: your growth is our priority, and we're here to ensure every strategic choice takes you to the next level.

Why collaborate with us?

Working with The Bract Agency isn't just about checking the "creative agency" box. It's about benefiting from a human vision, international expertise, and tailored support. All this at competitive prices, because we know that every euro counts for a startup.

Let’s be clear: your brand isn’t a logo. It’s the way your clients feel you, live you, and remember you. Every color, every word, every visual should tell your story and stick. And guess what? 98% of consumers (AtomRadar Survey) say authenticity is what makes them choose a brand.

So, if you want to boost your visibility, clarify your identity, and create a real impact, come talk to us. We can discuss, analyze your brand, or even offer you an audit to find out how to make it shine.