Top 5 Trends to add to your Marketing Strategy 

The key to staying ahead in the marketing industry is flexibility and adding related trends to your marketing strategy, to ensure that you're prepared for 2022 and beyond.
BRACT Team
June 28, 2022
Top 5 Trends to add to your Marketing Strategy 

In every field, in every agency, there are events and specific trends that help the world embrace new ideas and new things and set the course for a better marketing process. 

Even though some of these changes are slowly becoming a part of our culture, it still makes it seem like they were surprised or beyond prediction altogether. To build a successful marketing strategy, you need a lot of insight. Here are 5 trends we expect to play a leading role in marketing in the near future.

Growing in the metaverse

The Metaverse is a digital platform that allows people to create virtual worlds, games, and experiences. It's a place where you can meet new people and interact with them through avatars. You can create any experience you want, from playing games to watching movies, shopping, and even banking.

In 2022 the metaverse will be snowballing due to the growth of VR devices like Oculus Rift and HTC Vive. These devices are becoming more affordable for consumers, and more marketing agencies are adopting them.

The VR market has grown at an average annual rate of 71% between 2015 and 2021, according to Statista. This growth has been driven by gaming-related applications such as virtual reality games or live streaming video services such as Facebook Live 360 and YouTube 360 video. They experience their own virtual world experiences where they can interact with other users in real-time on social media platforms like Facebook or YouTube via VR headsets.

Virtual reality (VR) is an interactive computer-generated experience in a virtual environment. VR applications simulate or replicate the user's physical presence and surroundings. Augmented reality (AR) allows you to see your real-world environment superimposed with additional information and graphics. 

Mixed reality (MR) is a technology that combines the physical and digital worlds to produce a hybrid experience that can be utilized for gaming or branding.

With this growth in mind, here are three ways in the metaverse that we can prepare for 2022:

  • Use VR to increase brand loyalty.
  • Use AR to improve customer experience and engagement.
  • Take advantage of the data available.

Story-Driven Content

Storytelling has long been a fundamental component of a branding agency. Through SEO optimization and branding, marketers have used it to raise brand awareness and promote products and services for decades. Story-driven content uses storytelling techniques, such as plot development, character development, and dialogue.

Your brand's story has a significant impact on your audience and is one of the best ways to build trust and authority with them. Story-driven content is a method of telling your company's story in authentic and relatable way.

Companies now have more opportunities to convey its stories more than ever before, thanks to technological advancements and social media platforms like Facebook and Instagram.

You can use SEO optimization content to build trust with your customers, educate them about your products or services, increase brand loyalty, and even sell more products.

Content marketing is an essential component of any successful business, but it can sometimes be challenging to know where to start when developing your brand.

The best storytelling techniques:

  1. Using personal anecdotes from real people (not just quotes from experts)
  2. Creating a dialogue between characters in your piece of content
  3. Don't hesitate to share your emotions, what makes you angry and what moves you!
  4. Starting your piece off with a question (to generate engagement ) or an interesting fact (to spark curiosity)
  5. Don't be afraid to create content! Even if you're not a pro, use your Iphone, your old camera, but do it!

Share your sustainability efforts with your audience

Brands that are sustainable look beyond making profit and consider other factors, such as the environment and ethical supply chains, as equally important.

As consumer demand for sustainable brands continues to increase, it is more important than ever that companies can market their sustainability in a natural and positive way. The traditional marketing method still has its place, but many customers now make buying decisions based on their consciences.

It is very important for your company to be careful not to green wash. Customers are more aware than ever of the dangers associated with overstating green efforts or presenting itself as environmentally friendly in one area of their business while causing damage in another. In order to maintain a positive brand image, it is necessary to reflect the positive impact of a change without overstating it. Being caught out on this can damage your brand identity.

There are many ways you can build a sustainable brand:

  • Reduce waste and pollution by using renewable resources and eliminating unnecessary packaging.
  • Use sustainable materials like recycled plastic for packaging instead of virgin plastic made from fossil fuels.
  • Use renewable energy sources like solar power instead of fossil fuels which damage our climate and cause global warming.
  • Support fair trade procedures to appropriately compensate workers for their efforts without resorting to child labor or sweatshops.

Invest in SEO

Keyword research is an integral part of any marketing agency. It's the foundation for your content and can be used to drive relevant traffic to your website through SEO optimization.

Keywords are words or phrases that describe what you're selling or offering. They can be found in various places, from product descriptions to blog posts and even email subject lines.

Your first step is to identify keywords with high search volume but low competition so that you can rank for them quickly and drive traffic back to your site. 

Keywords continue to play a vital role in SEO optimization, which means they'll continue to grow in popularity.

This is due to more people searching online for answers on their mobile devices and Google's improved ability to understand precisely what they mean when they enter a query into the search box.

Here are some tips on how to use keywords effectively:

  1. Keyword Research Is Key. It's crucial to know what keywords will perform best for your site before you start thinking of ideas for content that will be valuable to your audience and drive traffic via SEO.

How can you expect visitors to reach your site if you don't know what phrases they type into Google when seeking similar products or services? It would help if you had SEO optimization before optimizing your site for what visitors are looking for.

  1. Concentrate on long-tail queries. Three or more words (for example, Visit San Francisco for the best travel discounts, coupons, and deals.) are included in these searches.

Long-tail searches typically have greater conversion rates than shorter searches because they demand customers to provide more thorough information before making a purchase decision.

  1. Optimize your website for mobile devices because more people now use mobile devices. Incorporate your target audience's vocabulary into your SEO copy if you want them to engage on social media or share their thoughts with others. 

Balance your SEO with images and infographics

Google has updated their algorithms so they could more easily recognize images and infographics. High-quality visual content can help with Google’s “Page Rank” algorithm so it is important to use both in your SEO strategy.

According to the Oxford English Dictionary, an infographic (or information graphic) is “a visual representation of information or data.” It's a variation of imagery, graphs and text that gives an easy-to-understanding of a topic.

Visual content tends to draw viewers more organically. Graphics and visuals can capture 95% more attention than textual material, according to studies. Humans reportedly digest graphics 60,000 times faster than text, in fact.

According to studies, a staggering 91% of consumers prefer visual material to traditional or static media. Long-form information is not always desirable or accessible to everyone. Since infographics aid in both traffic growth and retention traffic for longer period of time, it boosts your SEO game and hopefully will bring more brand awareness in return.

Conclusion

There is always room for growth, and the marketing industry is no exception. As technology and how we interact with it evolves, new trends will continue to emerge. These trends indicate that the marketing world is still in its infancy and will likely continue to grow and expand. We must look out for these trends to stay ahead of the curve and one step ahead of our competition. Online marketers have plenty to look forward to in the coming years, so it's time to pay attention to what's happening, attend more events, and stay ahead of the game.