Why should a high-tech startup invest in communication?
We all know the story of Steve Jobs in his garage building the first macintosh and being proud to release it to the world. At the time, the revolutionary technology itself seemed enough to raise awareness. But nowadays, with the actual competition and new startups emerging every day around the world, it can seem more tricky. Developing a specific technology takes time, effort and can be overwhelming when it comes to marketing. You think it will be costly and not useful. So, what are the real advantages of collaborating with a marketing firm?
Stand out in the crowd, and become unforgettable.
We're not going to teach you that you may have competitors. The tech industry is competitive. It is not a secret. So what truly makes the difference between startup A and B? Its logo? Maybe, but its message and fluid communication for sure.
Sometimes, tech geniuses are the most talented at creating a revolutionary solution, but when it comes to explaining it in a straightforward sentence, it seems more challenging. A marketing agency can help you find the right words and copywriting. We should come up with one simple sentence to explain to your grandma, your butcher, and this impressive investor precisely what you're doing.
If this feels complicated, it's ok; Just like we don't know how to build software, writing an advertising message needs skills, practice, references, culture, a specific way of thinking. (This is actually what you're buying.)
This sentence is a mix of your "why", your value proposition, your solution, and who you are. It's basically brand strategy. Why your company is the best solution? Why your specific product will help thousands of people? Why should they choose your offer more than the other one? By answering those questions, answers come naturally. We see where we're going and how we should communicate. That leads to creating your brand identity.
Give a real identity to your efforts.
On top of the brand strategy, we had sparkles. We express our thinking into a visual identity: your logo, color palette, typography, and graphic elements. If your pitch elevator is clear, the execution will be too.
In the high tech ecosystem, we see many 3D elements and infographics, but maybe we can get more creative? Should we use a symbol, a mascot?
Before choosing any visual expression, we make sure to be aligned with your target and what will suit exactly their language.
High-tech is competitive; the visual identity linked to your own language makes you become: unforgettable, distinct, and more polished. It gives you the strength to defend your ideas and why your solution is the best.
Please show them who you are!
When we create a startup, we think about it 24/7, no break, no vacation (even if we should, but it's another subject). Giving an identity to your company is not only designing a logo and copywriting; it's the moment to talk about you, you as an entrepreneur, you as a struggler, you as a fighter. We always base our design and thinking on your personality because, in the end, what truly makes your company unique is yourself. We've heard and seen that venture-capitalist invest in potentials and entrepreneurs as much as their ideas. When you think about a mascot, a symbol, or a brand name, think about yourself. We're not asking you to be self-centered, but this company wouldn't exist without you, so what makes you genuinely different and better than your competitors?
When we dig into your story, we usually find another meaning than "I want to make money." "I want to be successful." We often discover that the reasons are way much more personal, and that's more than ok because it assures your investor and your consumers that you won't quit tomorrow because you really care.
Don't hesitate to contact us. We would be more than happy to help shape the new unicorn of tomorrow.