What is a real user experience?
Over the last decade or so, the digital and real worlds have intertwined immensely. Nowadays, everything is done via technology, whether it be tablets, personal computers, phones or even watches! At BRACT, we know your target doesn't have a second to lose so the focus is placed primarily on creating logical interfaces and smart user experiences. Putting a significant amount of effort into the customer journey is crucial. You want to create a navigable and understandable site for everyone to use with ease. We want your visitor to find exactly what he’s looking for as quickly as possible.
Is it safe to follow trends?
A lot of the time it can feel as though trends set the guidelines for designing websites. And most of the time, these prove to be true. However, we continue to question their validity. Just because everyone is doing something a certain way does not mean following suit is the best option for you. Your target is already educated, this we know. Therefore, mixing both web language and your personality always seems to fit perfectly in any scenario.
Always work by listening to and analyzing your audience, so that once you clearly understand their pain points, you can solve them and create something they need, understand, and love. Because we know how hard it is to create a website that can bring a true added value to your target, we came up with some solutions to get people to remember your brand.
Wireframes and mockups.
Before selecting a template or working on the layouts, wireframes of your website must be crafted. They help organize the elements and understand whether or not they’re necessary to add to the website. The best way to view a project like this is similar to a pitch presentation: Who are we? What are we doing? For who and how? Once these questions are answered, the direction in which you need to go will be far more clear.
Once our wireframes feel clear, we focus on the SEO of your website and how to increase its chances of getting visitors. Links, structure, calls to action, titles, lengths of text blocs & images. Nothing gets left out.
Small websites, from 5 to 10 pages.
For small websites or landing pages, we work as quickly as possible using a platform called Webflow. It allows us to design incredible websites in an extremely rapid timeframe. Thebract.com was built with this platform. It gives us complete control over every aspect of the website and allows us to create anything we want in two minutes. (Time us! ) The code is completely clean; you don't have to worry about it for SEO. If you're not familiar with it and its implemented CMS, the code can be directly exported and published wherever you want. Cleaning up the code is unnecessary because the brand doesn't appear anywhere in it. If you're ready to learn new technology quickly and be independent, we can teach you everything you need to know. :)
More demanding projects.
For more demanding projects that require complex work, it’s best to enlist the help of talented developers, but, rest assured, everything is still 100% customized to your liking and you are in complete creative control the whole time. They should craft mockups of every page, so you will know exactly what your website will look like every single step of the way. Depending on your needs, you may have to enlist the help of a marketing, advertising or communication agency. Don’t be afraid, they want you to succeed. They might actually believe in you more than you believe in yourself! (We do). If these types of options scare you a bit or are unfamiliar territory for you, we published an article all about free resources to help you get started.
When launching or finalizing a website, it's great to work quickly, but it’s always best to be 100% satisfied with your entire website before revealing anything, rather than unveiling it one page at a time. This method is better for SEO purposes.
Whether you are using your computer or mobile device to peruse websites, you have to prioritize how the mobile site looks. People scroll and search the internet more often from their phone than from their computer. Therefore, it makes perfect sense to ensure that the mobile site is impeccable. If you rely on SEO to get clients, or social media to get traffic, your online presence must be adapted to mobile. That's why we craft your mobile and desktop versions at the same time.
So, how do you host the website?
It depends on your needs. If you already have a domain, use it. If you don't, we recommend working with OVH or GoDaddy because we trust them. Our website is hosted on OVH, and it never fails. Register your website with your information and credit card so that you can manage your subscription anytime, but still have the option to allow other developers to work on the site if need be.
What about the cybersecurity of your website?
Today, the digital landscape offers us the possibility to share as much information as we want and meet amazing people from all around the world. Still, you are exposed to any and everyone and this has its fair share of dangers, too. To be safe, make sure to have multiple backups of your website and store it only on the most reliable servers. As always, remember that what you share on internet doesn't belong to you anymore. Don't worry, we'll be here to help you out!
You can always visit our website page to understand our process.