en
fr
Home
Services
Projects
About
Journal
Contact
Strategy
June 1, 2023
It's no surprise that the younger generations feel more and more disconnected from brands these days. With so many marketing tactics aimed at older audiences, it can be difficult for today's marketers to understand how to create content that resonates with Gen Z.
May 31, 2023
Regarding marketing, you want your messages to be as impactful and effective as possible. But if you're like many marketers out there, you may wonder: Is it possible to craft a message that resonates with everyone?
May 29, 2023
Are you a marketer looking to make your business stand out from the crowd? Do you struggle to develop an original value proposition that will grab people’s attention?
October 27, 2022
Storytelling is one of the oldest and most powerful marketing tactics around. But is it really storytelling or just a fancy way of advertising?
August 11, 2022
Every company needs to find its value proposition. It helps them to create a point of differentiation and define what makes them stand out from the competition.
June 22, 2022
Millennials have their own language, the millennial pink, their own outfits and codes, and Humor. They weren't born in the technological era but saw it becoming what it is today.
July 21, 2021
When you look at a price tag, does the price actually deter you from purchasing it, or are you unable to see the value in the brand that’s selling it?
July 19, 2021
Things happen, customers get upset and chaos can ensue. We encourage you to remember that it’s easier to retain a loyal customer than it is to gain a new one. So, here’s how you keep them.