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Branding for founders: the 5 principles that decide if you get funded

The five branding principles I teach founders: audience, the bridge, simplicity, design and consistency. With real before and after examples from funded startups.

August 25, 2026

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Entrepreneurship

Other news

High-tech Startups and Communication : How to stand out in the crowd ?

How to create the best website ever.

Free branding resources for when you don't have the budget to hire an agency.

How to choose the correct Market Positioning for your business.

What is a Brand Review?

To our beloved entrepreneurs: How to keep going when your light goes out.

Why Hiring a Branding Agency Is More Than an Investment

Why can't people remember your brand?

Why advertising seems totally easy and extremely challenging at the same time.

What are the opportunities COVID-19 brought?

The First Thing You Should Work on Isn’t Your Company. It’s Yourself

Is there a place for benevolence in the fashion industry?

How to make people talk about your product?

The Social Dilemma, or The Advertiser Dilemma?

October 28, 2020

How to have 400 ideas in 1 minute.

October 28, 2020